Creativity

New media technology allows people to share their creative ideas and thoughts easily and conveniently with others. "Technology companies have been the most active in relying on others to innovate for them. This is in large part because the Internet lets people exchange ideas easily and rapidly with large groups, and computing tools let people design new products cheaply." (Miller). Many companies now are using their audience and users to make changes or improve their products. With all of the new technology around us, it has become very convenient to share one's ideas and build on it with the feedback from others. "And some big, nontechnology companies are embracing user-generated innovation. Ford Motor noticed that people were modifying Sync, its voice-activated system for playing music and getting directions. Ford has invited university students to come up with new features for the in-car system." (Miller). Companies are noticing how beneficial user interaction and modification can be towards improving their products.